Greater security and privacy protection on WhatsApp

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In short, considering that on average each of us opens the WhatsApp app 20 times a day , that message has a very good chance of being read and capturing our attention.

What makes the difference in this type of communication is the Tone of Voice : while emails tend to be more formal and cold, messages on WhatsApp lend themselves well to the use of a warmer and more empathetic tone, making the brand feel closer to the reader and increasing engagement and loyalty in the long term.

WhatsApp is a 100% user-friendly touchpoint that users know well and use daily, which helps make communication more effective and increases trust levels.


Another differentiating element of WhatsApp is its ability to guarantee users a higher level of security than SMS: messages are end-to-end encrypted and there must always be opt-in acceptance by the user in order to be able to converse without worries.

Furthermore, since WhatsApp is an application owned by Meta, just like Facebook and Instagram, it communicates perfectly with these social networks, and it is possible to use them to create click-to-WhatsApp or click-to-chat ads in a simple and intuitive way.

WhatsApp lead generation , therefore, bases its strength on chinese uk phone number list direct contact, on greater security and privacy protection and on even more personalized and empathetic communication compared to other touchpoints. All this helps to “keep consumers warm” even after having attracted their attention with the first message and in the next paragraph we will explain how to best succeed.

How to Make a Successful WhatsApp Marketing Campaign
WhatsApp is constantly evolving, especially with regards to the WhatsApp Business Platform version , which is based on an API platform and provides large companies with all the support they need to communicate through WhatsApp even more effectively and securely with their consumers.

In addition to the pre-set welcome messages, this resource also offers the possibility of implementing a chatbot that speeds up response times. This is certainly an advantage but it must be used sparingly: people do not want to feel like they are talking to a robot, especially if they are using WhatsApp, so you need to find the right balance between chatbot and direct human response, always giving an authentic touch to the conversation .