First, find yourself a good copywriter. Even copywriters with a name can "pour water" and approach writing material superficially. For the text to be attractive, the copywriter needs to have a good idea of what he is writing and also confidently present information to the potential audience. By the way, about the last one: when writing an article, the copywriter is oriented not so much to himself, but to the target audience for whom he is writing!
There are a few more secrets that good copywriters use in their work:
The optimal number of characters in the text: 3000-8000 (the minimum is 1500 characters for the section and 500-700 for the product card);
Text uniqueness from 92%.
The keyword density in the text should exceed 3-4%. (You can check the "keyword density" in the text using the Textus Pro program).
The text should carry a purpose, a call to action, be expert and useful.
Write simply. Simple and clear material is perceived better than its counterpart, chinese malaysia data stuffed with obscure terminology.
Don't forget about structure and rhythm. Alternate long and short sentences; divide the text into subheadings, headings, and add lists to it - this contributes to its easy visual perception.
Turn off errors. Make friends with grammar, syntax, and punctuation - readers better perceive a literate text that complies with the norms and rules of the language in which it is written.
Use bulleted lists, photos, and video content.
Important! Be sure to use synonyms and a semantic group of words, creating the "right environment."
A prime example is the query "crossovers" (a type of car body). A landing page can rank in the TOP and receive thematic traffic for both the query "crossovers" and the query "SUVs" (even without the last word appearing on the page).
How much does such text cost for a website?
Don't be surprised if the services of a good copywriter seem expensive to you.
If you entrust your work to a competent specialist, and not to a schoolboy on a freelance exchange, then be prepared to spend at least $5 per 1000 characters, depending on the complexity of the material and topic, the need to delve into the issue, and other nuances.
Good LSI copywriting pays off. Believe me, it's worth it and will pay off in the future.