All things you can do, without leaving home. Thanks to the application of mixed reality and augmented reality that allow us to immerse ourselves in another dimension.
It is no coincidence that companies have also seen a unique opportunity in virtual reality to engage and attract the attention of users. Online marketing is slowly adapting and is proposing increasingly better and thailand mobile phone numbers database technologically advanced solutions to find new forms of promotion, such as the use of mixed reality. The latter represents the union between reality and virtual reality with the undisputed advantage of making the user the protagonist and making him experience real emotions .
What is mixed reality?
Mixed reality is the union of digital information with reality. It has many fields of application, for example if we take a real chair and project a digital object, we have created a mixed reality environment.
Mixed reality is also known as augmented reality . The two terms are often used as synonyms, but in truth mixed reality is an even more enhanced version of augmented reality. If you think about classic 3D glasses, they are an expression of augmented reality, however they can be enhanced with mixed reality, giving the possibility of interacting with virtual characters in a video game, for example. In short, mixed reality gives an even more immersive experience.
How to use mixed reality in online marketing?
In marketing, mixed reality gives customers or potential customers the opportunity to interact with the brand in a close and completely new way, let's see how.
3D representations of products
Mixed reality is a unique way to showcase products online to buyers. For example, a company can show a 360° view of the product through a video that can be viewed with 3D glasses. This gives the customer the advantage of having a direct experience with the object before purchasing, but it also has many pros for the company. In fact, it will be easier to convince customers to buy because they will feel more connected to the brand after having had a virtual experience of the product. For e-commerce, it also allows to reduce the number of returned products and increase customer satisfaction.
Another really brilliant case is that of Ikea , which launched an application that allows users to try out furniture. Simply choose the product from the interactive catalog and place it wherever you want in the room.
Applications (Apps)
As already mentioned, virtual reality can also be exploited with applications that on the one hand represent a way to interact with the company's products and on the other a way to advertise.
For example, think of an e-commerce that sells clothing, it could create an app through which users virtually wear clothes. This is possible by using filters or lenses in the smartphone camera. A bit like the Snapchat features that allow users to wear masks, makeup, change facial expressions and so on.
photo of woman to represent mixed reality application in Snapchat
Image source Snapchat
Another eye-catching example is the Apple App that allows you to take accurate measurements through your smartphone without having to take a tape measure. You can see it in action in this video.
Advertising
Advertising also becomes more effective with the application of mixed reality. The most used format is 360-degree videos (like the one below). These allow the user to immerse themselves in the situation and also interact with the events themselves.
This type of advertising is very effective on social media for example, but can be spread in a variety of channels. It has the undoubted benefit of capturing the attention of even the most distracted users and those least likely to interact with the advertising.
