More And More Marketing Teams Recognize The Value Of Building An philippines phone number material Audience.but What Does That Really Mean? That?your Marketing Database Is Not Your Audiencewhen Asked About Building An Audience, Your Content Team Might Say Something Like, “we Have An Email List. We’re Gating Some Of Our Content To Build Our Marketing Database.

” The Demand Generation Team Might Say, “we Have A Marketing Automation System That Drips Content To Our Prospects. We Use Technology To Gather Intent Data About Those People.” The Sales Team Might Then Say, “we Have A Whole Re-messaging Program For People Who Fall Out Of The Funnel And Send Them Our Wonderful Content.