Account managers typically hold degrees in business, marketing , communications, public relations, or similar fields. Account managers are typically individuals who have worked in sales and then earn certification in other skills related to strategic account management.
There are some advanced degrees, such as postgraduate gambling data brazil degrees in sales and courses that lead to higher positions. The most common are Business Administration or Economics.
Differences between Sales Manager and Account Manager
To understand the role of the Account Executive, it is very important to highlight the difference between this job and that of the salespeople.
The latter focus on attracting new customers: they generate business and follow up with potential customers until they convert. Once the deal is closed, the company assigns an Account Manager to the new client.
If, for example, there's a problem with the delivery of a product, or an advertisement doesn't live up to its promise, Account Executives are the ones who work with all departments of the company to resolve the situation.
An Account Executive must be an expert in the brand's product or service.
Account Manager Growth
When you're an excellent communicator and committed to customer satisfaction, it's possible to thrive in a career as an account manager. This role can make a significant difference between a satisfied customer and an unhappy one who abandons the brand.
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