Characteristics of each ad Pay-per-click advertising

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Also known as search-related ads, these are ads that are displayed on search engines such as Google and Yahoo!. Because they are displayed in a more prominent position than organic searches, they tend to have a higher click-through rate.

Since your ad is displayed to people who search for a certain keyword, it has the advantage of being displayed to people who are more interested and more willing to purchase.

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They are displayed at the top or bottom of search engines. Because they are text- truemoney database based ads, they cannot be appealing creatively. Rather than raising awareness, they are targeted at people who are interested in your business .

Pay-per-click advertising
Display Advertising
These are advertisements that are displayed in ad spaces provided on websites. When placing an ad, you can set the delivery target based on interests and concerns. Since you can place not only text but also images and videos, you can also appeal creatively.

Unlike listing ads, which are displayed to people who perform a search, ads are displayed on websites and apps visited by an unspecified number of people, helping to increase awareness .

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Your ad will be displayed in advertising space on Google, Yahoo! and other partner websites.

Display Advertising
Retargeting Ads
This is an advertisement that is displayed on other websites to users who have visited your company's website. The advantage of this is that it can be delivered to highly interested users who have visited your company's website at least once, which increases the conversion rate .

However, cookie regulations are being implemented from the perspective of protecting personal information, and restrictions are being placed on the delivery of retargeting ads.

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These include websites, video streaming sites, apps, social media, and more.

In-feed ads
This is advertising that is posted in the form of content on media such as social media and websites. Since ads can be placed with a design suited to each medium, they do not look like advertisements .

Although good visibility does not necessarily lead to high user response rates, care should be taken as it may give a negative impression to users who click on it without realizing it is an advertisement.

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In addition to social networking sites such as Facebook, Instagram, and LINE, you can also advertise on major search engines such as Yahoo! and Google.

In-feed ads
Twitter Ads
These ads are displayed on Twitter, which has the most users in Japan among all social media platforms. Even though they are ads, they can be retweeted, liked, and commented on just like regular tweets, so they can be expected to spread further .

There are three types: Promoted Tweets, Promoted Accounts, and Promoted Trends.

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You can be featured on the timeline, in search results, and in the recommended users section.

Twitter Ads
Facebook Ads
These are ads that are displayed on Facebook, which has a large number of active users worldwide. Since real-name registration is required, they are characterized by high targeting accuracy .

There are a wide variety of ads available, including link ads, photo ads, carousel ads, video ads, slideshow ads, and campus ads.

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It will appear in feed, stories, in-stream, search and instant articles(*).

(*) Instant Articles: News distributed by publishers on Facebook.

Facebook Ads
Instagram Ads
These are ads that are displayed on Instagram, which is used by a relatively young generation. They have the advantage of being able to deliver ads based on the user's behavioral history and attribute data .

There are a wide variety of ads available, including feed ads, stories ads, reels ads, and branded content ads.