The challenge of the long tail effect to the Pareto Principle is that the "long tail" formed by 80% of non-mainstream elements does not only account for 20% of the share, but more, possibly reaching or even exceeding 50%. As long as we expand enough sales lead touchpoints, it is possible to capture these 30% that are ignored by general companies. And the Internet may be the only way for users to reach them.
The essence of content marketing is to attract users and then form consumption conversion by creating valuable content. Cultivating sales leads means a series of interactive communications, delivering skype database valuable, relevant but non-sales information to the target audience, and keeping the audience's attention until he contacts the company's sales representative. All the company's content assets are to keep the entire sales lead training program active, and an active sales lead cultivation program can indeed quadruple the number of potential customers of the company.
For more B2B companies, especially multinational companies, online and offline communication is more for long-term brand building and maintaining brand image. As a brand, what do you like, what do you advocate, what is your style, and what needs to be presented more interestingly in content marketing.
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