That’s why it’s so important to warm up your prospects before colombia mobile phone numbers database you make a hard sell. So, at the beginning of the email, you should warm up the prospect by establishing rapport. For example, if you reached out to them on LinkedIn and saw that you both went to the same college or graduated from the same major, you could start by saying that.

Or if a mutual friend gave you a recommendation, use that as common ground. It's also good to use friendly language like "Hello" instead of "Hello" or "Dear." Also, always use recipients' first names rather than their last names. Close the Deal with a Strong CTA If you don’t want your prospects to take action, chances are they won’t.