These are key processes, since if bad decisions are made, this may affect the rest of the actions for SEO , content or advertising in search engines .
We encourage you to do keyword research calmly and take your time with your analysis. You will save time and get better results.
It is important to choose the right tool. The first thing that might come to mind is probably Google tools or the powerful and reliable SEMrush tool with its 800 million words.
If SEMRush seems too expensive or too complicated for your honduras phone number list activity, we recommend other simpler, cheaper or free options that can be just as effective: DinoRank, Rankerizer, SERanking, Serpstat or Similar Web .
Choose the one that best suits your needs and budget and apply a methodology when analyzing the keywords.
Phases in keyword research and analysis
By applying a methodology we can be systematic, learn from the processes and improve the efficiency and results of our work.
We suggest these steps to approach keyword research and analysis:
In-depth customer and product analysis.
Keyword brainstorming: Let your imagination flow when proposing words that might fit the search.
Using an analytics tool to calculate search volumes and new ideas related to initial proposals.
Competitor analysis. Comparison with the results of the study in sections 2 and 3.
Thanks to this process, by applying the proposed steps, you will find the most appropriate keywords for your project.
We recommend studying the situation systematically with the help of analysis tools to find out how people search for the products we offer, what keywords they use, and why these and not others.
Let's get started!
1.- Customer and product analysis
This study is essential for good ideas to emerge and for achieving a good result. Take your time to lay the foundations for the rest of the process to be successful. Not analyzing the client in depth can lead to disastrous results.
Don't start working on keywords if you don't have enough information about your client.
It is not enough to know that our client sells product X. Let's find out much more, using a questionnaire that the client has to answer.
What questions should we ask?
Here are some examples. Expand as needed.
What does he/she do? Invite him/her to give details.
How are the products or services you offer segmented?
What are the competitive advantages of your products?
What are the competing companies?
When the end customer wants to buy your product or service, how do you think he or she would search for it on the Internet? What keywords would he or she use?
What are your SEO or advertising goals?
Is there seasonality in your product?
In what geographic area does it operate?
What is your potential user like?
With the answers to these questions you will be better prepared.
Not only will you know that your client sells X, for example, food products, but you will also have found out that the products are organic, that they are sold in bulk in environmentally friendly packaging and that they are distributed in a geographic area close to their stores. You will also know which companies make up their competition.
