In today's post we brought you another incredible feature available on the Leadster platform: Lead Scoring .
Here, you will learn the power of this qualification system, as well as tips and examples of how to include it in your strategy.
Continue reading!
How to use Leadster to capture leads on your website?
With the Leadster platform, you can explore the chatbot on your brand's website, approach visitors in a personalized way, create question scripts that encourage conversion and capture qualified data from the first contact with the tool.
Also visit - Leadster: How the Platform that Triples Lead Generation Works
What is Lead Scoring?
One of the features available in Leadster after capturing leads is Lead Scoring.
This is a methodology used to classify potential customers, through a system france mobile database based on criteria, points and weights defined according to the business qualifiers.
Scoring is based on the profile of the leads and the interactions they have with your brand.
The result is the qualification and filtering of the most interesting leads for the sales team to approach.
Read also - Step by step: How to Get Qualified Leads in 2022
Why is Lead Scoring important in marketing strategy?
This type of resource is very interesting for the marketing strategy as it generates greater productivity for the sales team, improves financial results, shortens the sales cycle, reduces the churn rate, improves the brand reputation and customer satisfaction.
Need more arguments to start using this punctuation now?
We invite you to check out the post “ What is Lead Scoring and How to Apply It to Optimize Sales ”.
How to use Leadster's Lead Scoring?
At Leadster, this functionality can be explored in different ways in your message flows. Check out each one:
Assign qualifying points for each question
For each question you can define the qualification points, according to the leads' answers.
Aspects such as decision-making power, purchasing power, consumption profile, age group and location may be among the qualification criteria, it all depends on the profile outlined as your company's ideal consumer.
The closer the lead is to this profile, the higher its score will be.
Filter leads according to Lead Scoring
With the scoring system configured on the platform, you can filter and segment leads according to each qualification range.
It is important to emphasize that it will not be possible to view the classification of leads generated before configuration, that is, only new leads will be classified and filtered.
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