More than simply sending the same message to all potential customers, technology allows for a high level of personalization. By categorizing leads according to their profile, we create groups with whom we can communicate in a specific way.
The sales funnel strategy, for example, helps indonesia mobile database which stage of the buying journey each customer is at. Based on this information, we can create Inbound Marketing content that addresses the specific needs of each lead.
In the Bootcamp: Marketing and Sales , we delve deeper into the importance of inbound marketing in IT companies and how to have a personalized approach based on process automation, check out the topic: Demystifying Inbound Marketing in IT companies .
In practice, technology automates marketing at a high level, while humanizing the dialogue with each person or company.
3. Buyer's Persona Mapping
Technology helps to collect valuable data through the internet. This means understanding the profile of the consumer(s) of your company's products and services in more depth. If the marketing team wants even better results, it is possible to define the Buyer's Persona.
This concept refers to a fictional character who brings with him the profile, habits and preferences of your potential client. This information is crucial for anyone who wants to develop a truly efficient strategy.
Its use brings benefits to both Inbound and Outbound Marketing. After all, there is nothing better than knowing details about the behavior of our audience. An important tip is to create more than one Persona, depending on the segmentation of your customers.
- Board index
- All times are UTC
- Delete cookies
- Contact us