Included upselling in your sales funnel marketing strategy

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It can analyze consumer data and offer your customer a product that exactly matches their requirements. This type of marketing is called AI and brings benefits not only to you, but also to users who, thanks to a personalized offer, do not have to navigate the entire website and search for what they need. You can also involve an autonomous chatbot that can respond to customer questions based on machine learning and have a casual conversation with them.

Record activities
The ideal customer journey looks like this: they jordan phone number data visit your e-shop, select a product or service, add it to the cart, fill in their details, pay and wait for the order to be delivered. But that's not usually the case. In many cases, the customer journey is interrupted and conversion does not occur. There can be several reasons, for example:

• The customer was interrupted by someone or something and did not have time to complete the order
• The customer needs support and clarification of questions related to the product or service

Whatever the reason, you need to closely monitor your customer's activities, record interactions, and take personalized actions when necessary. These include the following:

• Send an email to the customer asking if they need support – if the customer is confused and unsure when ordering, you can support them by sending them a personalized email. In it, you need to address them, tell them that you noticed that they were interested in product XY, but in the end they left the site. Tell them that you are sorry and that you would like to offer them help or answer any questions they may have.
• Send a reminder – another type of personalized email is a reminder of the goods in the cart. Remind the customer that they wanted to order a product or service, but did not complete this order. The goal of this email is to bring the customer back to the e-shop and complete the conversion.