People are becoming aware of and familiar with your brand

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Let's say someone stayed at your hotel last summer. In late spring, you can send a summer-themed email, like the one from the Blue Moon Hotel, to let guests know about the various seasonal offerings. To reward repeat visitors, you can also offer them a discount on their stay. From: Blue Moon Hotel Subject: You're missing summer in SoBe! Blue Moon Newsletter Example Send the right email at the right time When you cast a very wide net, you tend to catch a lot of low-quality fish.

The same is true for email spain phone number library marketing. Sending the same generic email to everyone on your list is like casting a huge net. Without personalized email funnels, the quality of the customer journey diminishes. Basic email funnels can be divided into 4 stages: Awareness : Consideration : Readers actively search for and compare hotels. Decision : It's time to convince them to choose you.



Follow-up : Keep the conversation going after a sale and foster a long-term relationship. The type of email you send to your subscribers should depend on the phase of the customer journey they are in. For example, emails with discount offers in the subject line should only be sent to subscribers in the decision phase. While review requests and pre-arrival emails belong to the follow-up phase. Email Funnel Chart You can use automation to ensure that each email is sent at the right time for each subscriber.