The first step in creating any successful SEO strategy is keyword research. This is simply the process of identifying the keywords you plan to target in your campaign.
By targeting the right keywords, you can run a productive campaign to improve your online presence, increase brand awareness, and attract more visitors to your website. To get the most out of keyword research, you’ll need to select the best keywords for your pet niche.
In this guide, we’ll teach you everything you need to know about choosing guatemala mobile database the right keywords for your growing pet business.
Study your niche
Before you conduct keyword research , you should first research your pet niche ideas.
In other words, understanding the online landscape as it relates to your industry. In the case of the pet industry, there are usually a few reasons why people might search on Google.
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They are:
A pet owner wants to find new pet-related products, such as medications and chew toys.
Pet lovers are curious and want to surf the internet for information. For example, a pet owner might want to know how to help their dog deal with separation anxiety.
Pet parents want to purchase a service, such as pet sitting or grooming.
By researching your niche, you can better understand what your target audience is searching for. You can then find keywords that are relevant to their buyer’s journey .
For example, you need to choose the right keywords to promote your pet products. Business owners who sell dog repellent for their yard should invest in running campaigns with keywords that benefit their pet niche.
By conducting industry research, you can also assess the strengths and weaknesses of your fiercest online competitors .
Set your goals
Again, finding the best SEO keywords isn’t just about keyword research. Without goals, you don’t have a vision. Without a vision, it’s hard to choose keywords that mean something to your business or target audience.
So, list 3-5 goals that you hope your SEO campaign will achieve. Every SEO campaign is different, but most of them are designed to achieve these goals:
Increase brand awareness: If your business is based on a cause you believe in, your goal may be to increase brand awareness and promote your ambitions to the world.
Increase website visitors: This is the most common goal. The more website visitors you have, the more likely you are to convert them into customers in the future.
Drive conversions: If you’re selling products online or running a pet ecommerce business, this is probably your goal.
Attract Local Foot Traffic: Pet stores and local businesses love to convert online attention into foot traffic to increase sales (think local SEO ).
An SEO campaign can consist of one or two of these goals. It depends on what you want to achieve with your business. Once you’ve written down your goals, write down key performance indicators (KPIs) to track them.
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