If you're already familiar with the world of travel influencers, you'll know that some content is repeated. This happens because there are formats that work better than others. In addition, each social network has its own particularities and posts work differently on each one. Uploading a reel to Instagram is not the same as uploading a short to YouTube. Below, we want to share with you the best types of content to design a good strategy with travel influencers .
Blog posts
Many of today's travel influencers started out writing blogs on the Internet. Believe it or not, this format is still in use. It is a perfect and comprehensive tool for promoting tourist services. Bloggers who travel around the world document their experiences and provide comprehensive information on prices, facilities, transportation and tourist attractions. They also share their impressions in a friendly and familiar tone.
However, it's not all about long texts with advice and opinions. Most blog posts also honduras phone number list include photos and videos , many of them with a direct link to their more visual social networks such as Instagram or YouTube.
blog influencer india
InLogbookIsabel and Xavier write articles about their experiences as inveterate travelers. They launched this blog in 2008 and have been posting interesting information about their adventures ever since. They even have a travel resume with all the destinations they have visited!
Video vlogs
Without a doubt, video is the favorite format for those who regularly consume travel content.Platforms like YouTube, Instagram and TikTok are the leaders in this regard . They have become true showcases for travel influencers. Some choose to record their experiences in long vlog formats, for which they use YouTube. Other people make Instagram reels with short and attractive travel messages. On this platform, there is the possibility of making collaborative reels and photos. That is, the posts can be shown both on the influencer's profile and on that of the brands (be it the hotel, the application, the transport, etc.).
HeBoisset brothers channelis representative of this type of publication. All of its content is geared towards travel, in which they do extreme sports, enjoy nature or experience cultural shocks. Their YouTube account is an adventure in itself.
You may be interested in:Influencer Marketing on YouTube: A Powerful Strategy
Family trips
Another format that has caused a sensation in the tourism world is that of family trips. We cannot say that these are publications exclusive to a certain social network, since it is a topic that can appear on all channels.
Family travel teaches us that you can also travel and enjoy it in the company of pets, children, teenagers and older people. These influencers seek to connect with audiences who value shared experiences. They create content that showcases destinations and activities suitable for all ages. By showcasing the logistics, entertainment and safety of family destinations, they help tourism brands position themselves as valid options for holidays with children, grandparents or pets. In this way, they boost both brand trust and potential conversions and bookings.
This is the case ofThe World, a YouTube channel featuring an influencer family with kids and pets who have been traveling the world for the past five years. Their unique feature is that they combine videos of them traveling in their camper van with others to more distant destinations by plane. They have almost 250,000 followers who closely follow their weekly posts.
Recommendations and guides
These pieces of content are versatile and broad, but they actually work really well when audiences are looking for concrete, comprehensive guides before visiting a place. These are posts like videos or blog posts that provide valuable, detailed information about what to do, where to eat, and how to make the most of vacation time.
Influencers post guides such as daily itineraries,gastronomic tipsor practical tips for exploring hidden places and avoiding crowds. This type of content is especially useful for small brands thatThey are looking for local influencersor micro-influencers. By collaborating with them, you can reach a more limited audience, but one that is really interested in visiting that city and enjoying it to the fullest.
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