Exploring the Impact of Artificial Intelligence and Graphic Design. Opinion from our Head of Art at Cebra: Ignacia Chacón.
As technology advances and Artificial Intelligence (AI) becomes more and more embedded in our lives, the field of graphic design has generated a world of possibilities and transformations. Will AI replace designers? In this analysis, we demystify this question and explore how AI is revolutionizing, rather than supplanting, the design industry.
First, it is crucial to understand that AI is not looking to replace designers, but rather to become a powerful tool that enhances and streamlines our work. Dismissing the need for a human designer in favor of automated tools is a serious mistake. AI comes in as an ally, allowing us to automate processes and tasks that would otherwise consume hours of our creative time.
Automation: Transforming the Creative Routine
A notable contribution of AI is its ability to automate fundamental actions in chile phone number list graphic design. From cropping and sizing images to color and error correction, AI becomes a versatile assistant within tools such as Photoshop and Illustrator. Digitizing sketches, maintaining color consistency, and applying filters become efficient tasks thanks to the automation provided by AI.
Personalization: The Magic of Algorithmic Interpretation
AI is a tool that interprets mathematical algorithms in order to make decisions, allowing us to achieve greater personalization and optimization in design. By being able to analyze a large amount of data, AI helps to understand the preferences and needs of users. This ability translates into more relevant and visually appealing designs for each specific user, identifying trends and visual elements, which generate a significant impact and better results.
Image Creation: Endless Possibilities Just a Prompt Away
Everyone's favorite, an infinite image creator. How much time have you spent searching through image banks? With AI visual content generators, all you need is to have the basis of your idea well defined (the "prompt") by providing certain parameters such as the type of photo or image, style, lighting, etc. AI can generate images that meet these criteria, generating several proposals for the same parameter, allowing you to edit it, expand it, etc.
The dream of having an infinite image creator becomes a reality with AI-powered visual content generators. Eliminating the need to scour extensive image banks, AI enables generating visual proposals by providing specific parameters such as photo type, style, lighting, camera, perspective, etc. This efficient approach provides flexibility to edit, scale, and fine-tune the generated proposals.
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