When is it better to rely on yourself?

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Experience – for example, a product review: the article contains photos of you holding the product in your hand or using it.
Expertise – for example, a medallion of the author of the text in which he writes that he has formal education or a certificate in a given field.
Authority – for example, references from real customers.
Credibility – contact information on the website, stated author of the text, etc.
The question remains, however, whether you can fulfill all of these factors using AI alone. Furthermore, a case study by Originality.ai found that AI-generated content performed worse in search results than human-generated content.

We saw similar results in our test, where we created a gardening magazine where all content was 100% AI-generated. After six months, about 25% of the content was indexed . A real magazine for one of our clients with the same focus, for which we created “human” articles, had a much higher indexing rate over the same period.


For the client Northern Hikes , we chose the golden mean: 75% of the article was written honduras phone number data by our copywriter and 25% was supplemented by artificial intelligence. In this case, there were no negative consequences in the SERP.


We humans are inherently self-critical. We were curious how ChatGPT would handle it, so we asked him when it is not appropriate to involve generative artificial intelligence in text creation .

If you need to include current information that changes frequently and is not provided in the prompt (for example, addresses, opening hours, price lists, laws, amendments, algorithms). The information from ChatGPT may be outdated or inaccurate.
If the text is to contain personal experiences, insights and opinions. ChatGPT will generate general information as a personal opinion, but will not take into account your specific knowledge.
In the case of topics where sensitivity, empathy, or understanding of cultural differences is required (for example, mental health, diversity, controversial social issues), AI may create inappropriate or insensitive content.
AI can make mistakes in legal texts , such as contracts or terms and conditions, which can lead to serious risks.
For strategic texts based on keyword analysis, we recommend working with more professional SEO tools or an SEO specialist, as ChatGPT is often unable to correctly evaluate search volume or competition.