You can use some online tools to senegal phone number library understand more about the types of questions people ask in your niche, around which you can base content. Source: AnswerThePublic Source: AnswerThePublic Another useful tool is BuzzSumo , which shows you the kind of content your competitors are already producing. You can then simply reverse engineer what they’re doing and make your content even better. To do this, you can use the skyscraper technique , which is when you look for weaknesses in a competitor’s content (such as missing data, lack of case studies, etc.

) and add them to your own. All that said, creating value isn't just about solving problems and answering questions. It's also about telling your stories and sharing your experiences as an independent small business. Who are you and what do you do? Why should people care about you? What brought you to this current situation? What did you do before? Storytelling is a powerful way to establish an early connection with potential customers because stories allow us to teach and inspire.