Through content, you can share solutions and ideas, answer popular questions people often have about your niche and business, and ultimately educate your audience. To create value through a content marketing campaign, you need to define your audience and your goals. Ask yourself who your potential audience is and what they want most right now. What problems do they need to solve? What could they do themselves without your help right now? There are a few tools that can help in this regard.
You can use some online tools to senegal phone number library understand more about the types of questions people ask in your niche, around which you can base content. Source: AnswerThePublic Source: AnswerThePublic Another useful tool is BuzzSumo , which shows you the kind of content your competitors are already producing. You can then simply reverse engineer what they’re doing and make your content even better. To do this, you can use the skyscraper technique , which is when you look for weaknesses in a competitor’s content (such as missing data, lack of case studies, etc.
) and add them to your own. All that said, creating value isn't just about solving problems and answering questions. It's also about telling your stories and sharing your experiences as an independent small business. Who are you and what do you do? Why should people care about you? What brought you to this current situation? What did you do before? Storytelling is a powerful way to establish an early connection with potential customers because stories allow us to teach and inspire.
What questions need to be answered?
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