Image mechanism social uruguay phone number resource networks Storytelling : using narrative techniques to make content more attractive to its audience. For a brand or a company, it is, for example, presenting an advertisement in the form of a "beautiful story" rather than traditionally highlighting brand or product arguments. The goal of storytelling here is to capture the attention and arouse emotion in the public in order to reform memorization and improve brand image. Faced with the overabundance of information that Internet users are faced with, these writing and content design techniques truly play a key role.

(Twitter, Facebook, Instagram) which consists of tagging a friend on a publication (photo, video, simple post). Their name will then be associated with this publication, while they will receive a notification. Trending : A term used on Twitter to refer to the most commented and debated topics by the audience. They are determined by an algorithm. Timeline : Twitter news feed in which an Internet user consults all the tweets published by the accounts he follows.