Entertainment content: This is for entertainment purposes only.

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Determine the content orientation
Choosing the right format goes hand in hand with determining the content focus, because, as already mentioned, some formats are better or worse suited depending on the topic. If you want to concentrate mainly on blog articles, then opinion-based or current content makes sense, for example. Other options are:

Personal content: This is all about a person revealing certain personal information about themselves. This could be you or one of your employees.
Corporate content is a great way to publish news about the company or to present the working method. Anything related to the company can be included here.
Community content includes content that poland whatsapp data comes directly from your community.
Sales Content: This content aims to sell a product or service. Accordingly, it highlights the benefits and how the product/service can help solve certain problems.
Evergreens: So-called evergreens are long-term relevant content that is searched for again and again. This includes, for example, an article on the topic of “creating a content marketing strategy”.
Search content is content that is displayed in the search results.
Here too, the content should always be geared towards your goals and you can choose several options so that you can offer an interesting mix of different content.

3. Determine the quality of the content
Regardless of whether it is a podcast, video or blog article: In addition to the content, the quality should also be determined. In this case, quality does not mean the content itself, but the length or detail with which the content is presented. The quality is divided into the following categories:

Quality Content (text contributions up to 1,000 words): Solves a specific problem.
High Quality Content (text articles up to 2,500 words): Provides a comprehensive overview of a topic through background information and conveys in-depth knowledge.
Skyscraper Content (text articles up to 10,000 words): Most often found as an e-book, it usually contains a comprehensive guide to a topic or, for example, the summary of a series of articles.
Consider how detailed you want to cover a topic. Sometimes it is not possible to gather enough information on a topic or it might make strategic sense for your offer not to show the entire solution path straight away.