That Leaves Less Than 11% Who Felt

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Email Was Either Somewhat Or Very Unsuccessful. Not Bad, Right? And Email Developers Seemed To Fall In Line With Those Numbers. However, When We Segment And Compare Views On Success, We Can See That Marketing Leadership Is A Little Less Optimistic. Comparison Chart On Email Program Success While Email Marketing Specialists Were More Likely Than Developers To Say Their Programs Have Been Very Successful, Leadership Was More Likely To Call Email Average Or Somewhat Unsuccessful.

Of Course, A Successful Email Program Is One That Gets The Job india phone number library Done. So, What Do Senders Expect Email Communication To Accomplish? According To Developers, The Three Most Important Email Objectives Are Content Distribution 41.8% , Promotions And Selling 35.1% , And Lead Nurturing 33.3% . Chart Of Top Email Objectives For Developers While Email Developers Mirrored The Full Survey Concerning Content And Promotions, There Is One Type Of Email Communication They Ranked Much Lower Than Average Transactional Communication.




While Just 22.5% Of Developers Think Messages Like Order Confirmations And Password Resets Are Important, More Than 35% Of All Respondents Selected Transactional Communication As A Top Email Objective. The Truth Is, Transactional Emails Play A Crucial Role In Customer Experience And Business Success. They May Not Be Flashy. But Customers And Subscribers Expect To Get Them. While Most Transactional Messages Are Pretty Plain, It’s Worth Considering Ways To Improve Transactional Email Design With Your Design And Coding Skills.