The Digital Marketing metric Click Through rate (CTR), which in Portuguese means Click Rate, represents the percentage of clicks obtained in a given digital marketing action/campaign, compared to its total reach/impression.
What does CTR indicate?
The analysis of the CTR rate opens up a bias for different and important analyses regarding the performance of the performance campaign or results from organic search. In this context, and based on the quality and effectiveness of the advertising and strategic elements, successes and failures can be identified regarding:
Ad Creatives (Display/Programmatic)
Ad texts (Paid Search)
Video thumbnails (paid or organic)
Post Captions
Email Subjects
Ad Spots
Descriptive SEO with search engine appearance
Google My Business Content
Description, photos, videos, CTAs and promotional armenia telegram screening elements for Google Shopping, Marketplaces, App ads, among others
UX analysis regarding the effectiveness of CTAs for website and blog pages
Organic social media performance
Strategic target definition
Strategic definition of deliverability (location, time and device type)
Demand for the product/service offered
Higher quality of organic ads/content from competitors (direct or indirect)
Quality and assertiveness of linked keywords
Settings inherent to keyword types
Positioning in search engine SERPs
Real search intent for inherent terms
How to calculate CTR?
The calculation to indicate the CTR percentage is simple, just divide the number of clicks received by the total impressions/reach of a given digital piece (text, video, image, carousel, audio, etc.) – whether this is part of a sponsored campaign or organic content – and multiply the result by 100 (since the result will be in percentage).
To illustrate, imagine that a text ad on Google Ads was printed 10,000 times in a month and, in that same period, received 1,000 clicks. In this example, the calculation and result of the CTR is:
(1,000 clicks / 10,000 impressions) * 100 = 10% (CTR)
How to analyze your campaign's CTR performance strategically?
You probably already know that there is no magic recipe for understanding the ideal CTR. However, in the meantime and nevertheless (lol) there are ways to monitor CTR performance, by type of media, advertising intent, investment, effort applied and theme/keyword – and, believe me, this analysis will open doors to other wonderful analyses such as “target setting” and UX!
First of all, if you don't know our Rizer platform yet , don't waste any more time and sign up for a free 7-day trial! With us, you can create your own marketing management system, designing each module your way, quickly, simply and completely (with plans starting at R$79.90 per month
.Mershan done and more than recommended (lol), let's understand how to indicate the ideal CTR for your campaigns. See the step-by-step below!
If you have already integrated your main data sources from paid and organic media platforms into your marketing management system , it is very likely that you have up-to-date information on the performance of your digital campaigns.
