2. Establish where you want to go

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Furthermore, it is also vital to be aware of changes and opportunities in the external environment, that is, events that occur outside the association, over which you have no control.

This includes aspects such as market changes, social, economic and political trends. By understanding these factors, the association can take advantage of situations or protect itself from future threats. Read also: SWOT Analysis Matrix (Download free spreadsheet)

It is essential that you know your target audience well and clearly understand the purpose of your association. This way, it will be easier to know where your institution wants to go.

Furthermore, this provides a goal that unites all members of the association, ensuring that everyone is working together in the same direction. It is also worth remembering that conveying an inspiring vision student data to your members can motivate them, which makes it easier to manage the association . To this end, the goals must be realistic, so that they can be monitored on a monthly basis by the board.

3. Strategy development
The third stage is the phase of creating strategies for associations to achieve their already defined goals. Some of these ideas could be:

develop new agreements or benefits;
make strategic partnerships with other organizations or companies;
create marketing campaigns to grow your member base, such as email marketing campaigns ;
create new processes to reduce bureaucracy, among others.
Each of these strategies aims to develop the association; however, each can be implemented according to your needs.

4. Implementation of the plan
This phase is nothing more than the time to get your hands dirty, that is, to put into practice a plan for associations. It is time to follow in detail everything that was agreed upon by the team.