Companies achieve their goals through the above mentioned channels instead of qatar mobile phone number list traditional marketing which uses channels like billboards, television advertisements and mail order advertisement etc.
Now that we know what digital marketing is, you may be wondering what features it has?
Common Digital Marketing Resources
Almost anything can be a digital marketing resource, that is, any resource you use online. That said, you may not realize how many resources there are at your disposal. Below are some examples:
Your Website
Brand assets (logos, icons and acronyms)
Video content (video ads, product demos)
Images (infographics, products and company photos)
Written content (blog posts, ebooks, product descriptions, help sections, “learning hub” content or online courses)
Online products and tools (SaaS, calculators, interactive content)
Reviews
Social media pages
This list only includes the most common features. But most marketing features will fall into one of these categories. And digital marketers are constantly looking for ways to reach customers online, and the list of features is growing.
We talked about what digital marketing is and its resources, now it's time to go deeper and learn about its strategies.
Common Marketing Strategies
Just like the resources, the list of marketing strategies is constantly evolving, those mentioned below are the most common and efficient ones that companies use.
PPC Advertising
Pay-per-click (PPC) advertising is a general term that refers to any online advertisement where you pay for each click a user makes on the ad. For example, Google Ads is a form of PPC advertising called “paid search advertising.” Facebook Ads is another type of PPC advertising called “paid social media advertising.”
Check out this video explanation of how Google's advertising platform works:
LEARN HOW TO ADVERTISE ON GOOGLE PROFESSIONALLY FOR 4X OF 47.25
Paid Search Advertising
Paid Search Advertising or Paid Search Ads is one of the best ways to reach a potential customer who is looking for your service or product.
Google , Bing , and Yahoo allow you to advertise on their search engine results pages (SERPs).
According to Google, 91% of users are searching on their mobile phones . In other words, it's a good idea to optimize your Paid Search campaigns for mobile devices so you don't lose clicks and potential customers.
Paid Search Media Advertising
Platforms like Facebook , Instagram , Twitter , LinkedIn , Pinterest , and Snapchat allow you to pay to advertise on their platform. Paid Social Media Ads are a great way to raise awareness about your business, product, or service.
