Consideration and conversion campaigns

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fathema001
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Joined: Thu Dec 05, 2024 3:53 am

Consideration and conversion campaigns

Post by fathema001 »

Generally, awareness and readiness campaigns are appropriate for the top of the funnel; correspond to the middle of the funnel, while conversion campaigns are best suited for bottom-of-funnel conversions. Simply put, start with top-of-funnel campaigns to reach more of your target audience at a lower cost, and then move on to conversion campaigns optimized for purchase conversion events. Here you can learn how to create a complete advertising strategy.


Note that some brands can certainly run sales campaigns that malaysia phone number library target upper-funnel audiences by offering low-priced products or other products that could be great impulse buys. People can and do make a purchase the first time they interact with a brand, but most people need more touchpoints with brands before you can earn their trust, demonstrate your strengths, and get them to convert. Want more advertising tips like this? Download our free guide to learn the seven essential advertising tips every advertiser should know. As mentioned above, audience size affects the cost of your advertising.

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So while you want to narrow your target audience, you should work to expand it. This has become more difficult due to privacy regulations, but we recommend some advertising strategies to help you overcome this problem. Use the Audience Overlap tool to save money. Let's say you have one ad targeting an audience interested in startups and another ad targeting an audience interested in entrepreneurship.
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