10 Effective Tips to Generate B2B Leads Using Cold Email Outreach

[DonalCerry]

This is one of the most common mistakes companies make in the early stages of their cold outreach. For your campaign to be successful, you need a solid understanding of the target companies in question. This not only informs your messaging and communication style but also helps you segment your email distribution to the right groups of contacts based on their brazil mobile phone numbers database company criteria. So, before you start your cold outreach, you need to create an ideal customer profile (ICP). Then, all that's left is for you to set smart goals and use your ICP documentation to plan and structure your email outreach.

2. Find decision-makers at your target companies
Once you have defined your ICPs, it's time to find contact information for key decision-makers. Although several social media platforms can help you track down potential leads, LinkedIn is more than 270% more effective than others.

After you find a company that matches your ICP, visit their official LinkedIn page and connect with some of the company's key decision-makers. LinkedIn makes this easy by integrating a comprehensive employee page for each company. After connecting with decision-makers on LinkedIn, look to obtain their contact information using an online Email Finder (or similar tool) to save time finding valid email addresses. Just by adding some of the information you’ve collected about your prospect (full name and business domain), you’ll be able to find their professional email address in just a few seconds.