To facilitate positive experiences and solidify their feelings about you

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you need to deliver a frictionless experience through their entire customer journey, ensuring every touchpoint is optimized.

Because a customer’s experience happens across usa mobile phone numbers database several channels and at various times, this can feel like a daunting task. The good news? Turning this overwhelming challenge into a manageable process is exactly what customer engagement platforms do.

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What is a Customer Engagement Platform (CEP)?
A customer engagement platform gives you a centralized place to track, analyze, and manage every interaction between you and your customers and engage them across any and every possible communication channel.

It houses a database of connected content and tracks your audience as they transform from strangers to prospects to customers and, eventually, to champions.

You might think that’s what your CRM does. But there’s an important difference: a customer engagement platform is a blend of CRM, Marketing Automation, and Sales/e-commerce tools, like HubSpot or Twilio's CEP.