Create content that matches intent

[sharminakter]

Keyword Overview, Intent
Intent gives you insight into the type of keywords you are dealing with.

The next step is to publish content that matches the search intent you just identified.

So, if you found that your keyword has commercial intent, you need to create a landing page.

If the search intent was informational, you should work on a blog post.

This will help ensure that your content meets at least the basic needs of search intent.

If you want to go a little deeper, you can analyze the top 10 south africa telegram data Google results to determine exactly what people want to see for that keyword.

SERP dog food
More specifically, seek to know:

How long is the content on the first page?
How is the content structured?
Are there mainly product and category pages? Or product reviews?
Are the blog posts written in a casual or professional style?
What subtopics do the pages tend to cover?
For example, if you read the first page of results for “organic dog treats,” you’ll notice that most of the top-ranking pages are review pages.

SERP organic dog treats
Some of them are e-commerce category pages: