Example of a virtual sales catalogue: Rehabilitaweb

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At the same time, if you use this sales channel, you will need to monitor the activities of sales agents and avoid potential long-term conflicts of interest.

Sales catalogue
Rather than functioning independently, a catalogue is often integrated with multiple sales channels to make product selection easier for the end user. Virtual catalogues are closely related to e-commerce and social media sales, while paper catalogues can serve as a guide at trade shows and in physical stores.

This method is especially effective for companies with a wide variety of products . A catalog allows you to establish categories to segment your audience and avoid saturation.

Virtual sales channel - Rehabilitaweb
Rehabilitaweb is an e-commerce site that covers a wide variety iran telegram data of household products. Therefore, a virtual sales catalogue with intuitive classification into categories and subcategories is crucial to facilitate navigation and product selection.

Four good practices for managing your sales channels
Evaluate your resources to choose the best sales channels
Each sales channel involves a budgetary cost , as well as an effort in terms of time and resources. The opportunity cost is also essential , i.e. what you have to give up to use each sales channel effectively.

For example, if you create your e-commerce website, you will need to cover hosting costs and develop an SEO and digital advertising strategy to attract traffic. On marketplaces like Amazon, you will avoid these costs but you will suffer greater competition and dependence on prices. Selling on social media requires time, while commercial events demand logistical and human resources.

Free versions and trials of tools can help you plan your resources. For example, Shopify e-commerce can be tried for €1 for the first month.

Select channels based on your target market
Knowing your target audience is essential to your sales channel strategy. You need to identify where your potential customers are and target those sales channels. Furthermore, the target market is not homogeneous: segmentation is essential for your efforts to be optimal.