The FOMO effect is amplified and this (along with everything else) leads to prices rising , as well as raising the perceived value of the product itself.
Scarcity is certainly one of the reasons for the success of Lidl shoes and Nutella Biscuits, as it is for several products that are only released on the market in limited quantities.
When Used Beats New: The Growth of Second Hand
Another key factor to consider in understanding the boom in the reselling business is this…
The revaluation of Second Hand by the new generations.
The issues of sustainability, respect for the environment and social ethics are becoming an increasingly hot topic, taken to heart.
As a result, the purchase and sale of used products has a constantly growing value .
Growth that travels on paths that do not exactly coincide with those of the reselling products discussed so far.
Because those, you will understand, have little of Second Hand. Hardly a reseller who buys a pair of sneakers on purpose to resell them, then risks lowering their value by wearing them.
On the other hand, there are more and more improvised resellers japan telegram data who, precisely to avoid waste of quality products and encourage consumerism, deprive themselves of what they no longer use by reselling it to others.
The data proves it : this second-hand resale, if it continues like this, will reach a value of 218 billion dollars by 2026 .
And that's why platforms specifically created for this sporadic resale are being born and flourishing.
For example:
Libraccio for used books
Immediately for used products in general.
From the most specific to the least, there is something for everyone.
From Consumer to Reseller: Here's When (and Why) We Decide to Resell Something
A research by Seoul Business School studied what factors drive consumers to become resellers of limited edition products.
Vinted to sell used clothes
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