Promotion of dentistry in social networks

[Reddi2]

A clinic community on a social network is a business-controlled platform where users can learn about services, dental news, and relevant experiences of previous patients. Here, you need to alternate informational, entertaining, and selling content. Thanks to this, you can make the public a source of traffic to the site or accept requests and stimulate calls directly on the social network.

Filling the community with content and organic traffic from it are free promotion methods. At the same time, regardless of whether the dentistry has a public page or not, targeted advertising is available to it - this is paid promotion. Through it, you can advertise your site, group or post.

Read also: How much does VKontakte advertising cost?
VKontakte
This is the social network with the highest traffic in RuNet. In 2023, VK's MAU (number of unique users per month) was 87.6 million, according to Mediascope .

In the VKontakte advertising account, click "Targeting" → "Campaigns" → "Create an ad". Then select the advertising goal. In the screenshot, we have marked the most suitable goals for dentistry. However, remember how you can use this database effectively that the advertising campaign should be based on a dentistry promotion strategy formulated according to business needs.

Setting up VKontakte advertising
Recommendations

Targeting by geographic location, gender, age, marital status, education, and interests will help you expand your reach with cold audiences.
Set up retargeting to warm up demand and catch up with supply of users who have already visited the clinic, website or community on social networks.
Use contextual targeting to show creatives based on user requests and their transitions to service cards within the VK ecosystem. This will allow you to cover warm and hot demand.
Anonymized data of your patients from the CRM can be uploaded to the advertising account so that VKontakte algorithms show ads to those whose online behavior looks the same as your clients (this is called look-a-like advertising or promotion by similar audiences).