Unique visitors refers to the number of users

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It can be measured by the total volume of users who click on the ad or, the most commonly used indicator, the CTR, that is, the percentage of clicks with respect to impressions.

Putting both metrics in relation, if a banner has been seen by 500,000 users and 250,000 have clicked on it, the CTR is 50%.

Landing page metrics
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Finally, we show you the 3 key metrics to evaluate a landing page. These are:

8.- Unique visitors
A landing page is a web page with the characteristic that it is the space to which cambodia whatsapp phone numbers users interested in the offer shown in an email, SMS or banner are taken and which has the sole purpose of promoting conversions.

Therefore, you can apply the usual website metrics, including the number of visits, unique visitors or time spent on the page.

who have reached the landing pages through any device . Generally, when accessing a page, a cookie will be generated that is used to identify you on subsequent visits.

9.- Cost Per Acquisition (CPA)
Cost per acquisition is the indicator that relates the total investment made in the campaign with the number of conversions obtained. It is the metric used to know the real value of each conversion . Thanks to the CPA you will be able to know the profitability and effectiveness of your campaigns.

10.- Conversion rate
Conversion is the final action that any brand pursues with its digital marketing strategies . Conversion occurs when a user performs the action you have designed, for example, a registration or a purchase.

The conversion rate is the fundamental metric for a landing page, although it is also applicable to any of the channels that are part of a Cross-Channel strategy. It could therefore be said that it is the main Cross-Channel metric that you should take into account.

However, analyzing these 10 metrics separately can lead you to lose some of the knowledge necessary for an effective Cross-Channel campaign. For this reason, it is important to have platforms such as MDirector where you can obtain the related data for many of these Cross-Channel metrics.

Not in vain, MDirector is the only email marketing and SMS platform that incorporates a landing page generator and programmatic display buying (RTB) in the same tool. Try MDirector now and start extracting value from these 10 Cross-Channel metrics!