Seasonal campaigns work well because urgency is already baked into them. Since everyone needs to have their gifts ready by a specific date, customers are highly motivated to secure their purchase.
This is especially true for Christmas and Black Friday, but it can also work for holidays like Valentine’s Day and Mother’s Day.
Anticipation is a very close cousin of urgency.
You can create a sense of anticipation new zealand email list if you tease customers about the products that will soon go on sale. They’ll look forward to the deals and be more likely to act immediately when the sale goes live.
Promoting a sale in advance might mean you sell less now (after all, many price-conscious customers will want to wait), but you’ll definitely sell more later.
See how Nordstrom informs shoppers about upcoming deals.
Nordstorm inform consumers about an upcoming deal
15. Play with words
Using words that pack a strong emotional punch on all your marketing materials will help to increase the sense of urgency and scarcity.
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