Before anyone ever takes a look at the content on your website, the way that your website is styled can give an immediate impression of who you are and what you do– and that includes the way your text looks and reads as well. There are two main families of fonts that are used for writing: Serif, and Sans Serif fonts. Serif fonts generally look more formal, with popular examples being Times New Roman, Georgia, and Merriweather. While these fonts are great for writing business proposals and important documents, they can sometimes be hard to read. This is why Sans Serif fonts have become much more popular in the design world, as they don’t have the “serifs” at the bottom of letters like N, I, and T that can make some words illegible in smaller font sizes. Common sans serif fonts include Arial, Montserrat, Helvetica, and Verdana.
When picking a font, there are a few fonts that should be avoided, unless for very specific reasons. These include Comic Sans, Papyrus, and Impact. These three fonts are infamous for both being hard to read, and also not great for design, as they tend to look unprofessional. If site visitors are not able to read the text on your site, they are much less likely to continue to browse your site.
Have clear calls to action in multiple spots across your site
Once your site visitor has engaged with your site content and built up trust, they might want to look to further support your site. Having clear calls to actions, or CTAs, will help streamline the process for them. These are thailand phone number example usually best suited as clickable buttons with simple messages, such as “Donate Here,” “View our Collection here,” “Buy,” etc. These will make your site much easier to use, and easier for customers to support. When looking in the back-end analytics of your website, you can see how many clicks each CTA got, giving a general sense of what your customers are interested in. This can then give you insight into what to continue to promote on your site. For example, if you sell gift cards for particular services, and you notice that one has gotten double the clicks that your other promotions have, this can benefit you and your strategy in the long run.
Having complementary color schemes.
For aesthetic purposes, making sure that the color scheme of your website doesn’t take away from your content is key. Usually, more neutral colors like whites, grays, greens, and blues are easier on the eye and mesh better with text-heavy pages. For consistency, it is important to focus on having a few colors that you repeat throughout the whole website, rather than having a new color scheme on every page. Similar to how you should choose a font that reflects your company or brand, you should do this with choosing a color palette as well. Having multiple color schemes can make the browsing experience feel disjointed and awkward, and the user is more likely to be turned off from the appearance of the site.
These are four basic areas that can help you optimize your website. However, not every business owner has time to handle their day-to-day tasks on top of having to make these edits. At Pulse, we are happy to help you improve your website, which is one of the best ways you can bring more traffic and recognition to your business. Our development and design team has over two decades of combined experience, and we will make sure to work with you at every step of the process, from interpreting your vision into a tangible site map, to helping you choose the right fonts and colors, and eventually launching your website! We hope that these tips were helpful, and for more tips on digital marketing, check out our other blogs.
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