18% of companies achieved an number in philippines impressive ROI of over 70:1. 20% of companies are scraping by with a return on investment of less than 5:1. However, when averaged across all digital channels, a 5:1 ROI is considered good, so for underperforming businesses, the situation isn't as dire as it seems. ROI also varies widely across industries, from retail to content creators to B2B. It’s important to understand the context of your industry and adjust your benchmarks accordingly.
You can also customize your opt-in strategy to maximize your ROI. These numbers have changed over the past few years. Currently, single opt-in plans have 80% higher returns than double opt-in plans. Increased ROI In 2023, email marketing ROI increased. 52% of marketing professionals say their email marketing campaigns tripled their ROI compared to the previous year. 5.7% of respondents reported a fourfold increase. 12.9% reported no improvement. The relevance of email continues to grow as people increasingly crave personalized digital experiences of their own choosing.
