For example, if someone searches

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In the world of search, simply repeating your brand name all over the internet won't work. This alienates users who may want the exact products your company offers but don't know you exist because you don't appear for any keywords other than your branded keywords. This guide will teach you how to attract and nurture non-branded traffic to lead your users through your marketing funnel, converting them into loyal customers, and achieve continued growth. Differentiating between Branded and Non-Branded Traffic What is Branded Traffic? Branded traffic refers to users who visit your site via keywords that include the name of your company, product, or service.


for "Levi's jeans," there's a good chan georgia whatsapp number data ce they want to buy Levi's brand jeans specifically, rather than browsing through multiple competitor options. Why is Branded Traffic Important to Businesses? By ranking for branded keywords, you can target users who are aware of your brand and are looking for more information. Users in this category tend to be: Returning customers who are familiar with the brand New customers who have learned about your brand through other means,




such as media coverage or social media Brand fans who are looking for more information about you and may even compare you to your competitors Generally speaking, branded traffic tends to cover users who are in the middle or bottom of the marketing funnel, and therefore are more likely to make a purchase in a shorter period of time.