Australia Data

The Vanadis technology consultancy , specialised in digital transformation, has carried out a study on how the pandemic will impact the consumption habits of Spaniards during the Christmas campaign. The results of the analysis indicate that this will be the year with the greatest digital presence in ...

The pandemic has accelerated processes and changed the habits of the Spanish consumer, such as the increased demand for online products. Today, 1 in 3 citizens (29%) continue to avoid shopping in physical stores . This is one of the conclusions of the report 'Understanding the new post-covid shopper ...

When conducting your keyword research, you will need to identify each type of search. Pay special attention to those keywords where you see there may be a local search intent .

At this point we must take into account that keywords with local search intent do not always have to be accompanied by a ...

At AppsFlyer, we’ve developed SK360 , a set of tools to help marketers continue to deliver exceptional experiences to their customers, without compromising user privacy. Many of these solutions are based on machine learning and help marketers use aggregated data instead of user-level data.

For ...

The demise of third-party cookies in Google's Chrome browser has been on everyone's lips for quite some time now and will become a reality (if there are no further delays) by the end of 2023. As an alternative to cookies, the Mountain View company has the "Privacy Sandbox" project, which will make ...

The month of March has always been associated with the renewal of life . As with this season in terms of weather, the truth is that it also represents a new beginning for companies, which are facing a new stage. For this, it is essential to take stock of what has happened this year in order to ...

While some see non-fungible tokens ( NFTs ) as a first-rate advancement for the digital economy, many others struggle to connect with a “hype” whose absolutely colossal dimensions seem difficult to justify at first glance.

Whatever the case, the fact is that NFTs are traded on marketplaces such as ...

Sustainability is a topic that is strongly leveraged in the current times in a whole plethora of fields of activity. One of these fields is artificial intelligence, whose algorithms also aspire to turn green.

DigitalES , the Spanish Association for Digitalization, organized the debate “Green ...

Today is not only the big Nintendo Direct event, but PlayStation has joined in with the “State of Play” event . Sony even joked on its Twitter account when responding to Nintendo’s announcement that today would be “a big day.” It would take place at 11:59 p.m. Spanish time.

In the latter, Sony will ...

ProfitlogiQ , a company specializing in digital advertising aimed at retail, was born in Mexico almost 5 years ago practically at the same time as Amazon arrived on the market. Now, it has reached a level of maturity in terms of team and technology that has driven it to go towards the global market ...