Google also frees Android from the yoke of third-party cookies

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The demise of third-party cookies in Google's Chrome browser has been on everyone's lips for quite some time now and will become a reality (if there are no further delays) by the end of 2023. As an alternative to cookies, the Mountain View company has the "Privacy Sandbox" project, which will make online advertising possible, which brings such huge profits to Google, while respecting user privacy to a greater extent. And now "Privacy Sandbox" will also make its way to Android, Google's operating system. In this way, Android will not compile or support third-party cookies in the future either.

In a post published on the company's corporate blog, Anthony Chavez, Vice President Product Management Android Security & Privacy, explains that the internet giant has developed a project to india telephone number data also bring "Privacy Sandbox" to Android. The goal is to introduce new advertising solutions that guarantee mobile internet users greater protection in the management of their personal data. The new advertising solutions that Google has in its portfolio will do without "cross-app" identifiers, as well as the identifier developed in-house by the company itself and which has been a kind of beacon for application developers to identify their users and be able to examine their behavior.

Instead, Google will rely on technologies that reduce the collection of personal user data alongside alternatives to cookies such as Topics and FLEDGE. For example, the company is working on more secure integration of apps into advertising-focused SDKs (Software Development Kits). These SDKs are software programming libraries that advertisers and advertising networks use to collect data for the ultimate purpose of optimizing advertising targeting.