At face value, automated thank you messages
Posted: Wed Dec 18, 2024 8:16 am
do two things: confirm the checkout process is complete and express gratitude. But thank you emails can do a lot more than that.
With the help of ecommerce marketing tools, your marketing team can use these emails to engage loyal customers, cross-sell products, collect customer feedback, and more.
In this article, we’ll look at 11 examples of great thank-you email list emails and tell you why they work. We will also share five templates to get you started on your customer appreciation campaign.
The importance of thank you for your purchase email
Showing gratitude to customers isn’t just a polite thing to do. It is also the smart thing to do. You can’t always compete on price or efficiency, but you can differentiate yourself with meaningful customer experiences.
According to this McKinsey & Company report, customers expect personalized experiences. Adding a thank you message can go a long way in building customer loyalty and driving repeat sales.
Personalization directly influences buying behavior across the customer lifecycle – chart from McKinsey & Company report.
Likelihood to purchase, recommend, and repurchase depending on personalization. Source: McKinsey & Company
The above graph shows that customers who experience personalization are more likely to recommend, purchase, and repurchase products from a brand that treated them individually.
But why email? Surely, there are other ways to thank customers.
Even though it is one of the oldest digital marketing tools, email has an incredible ROI of 3800% compared to trendier counterparts like social media. In these uncertain times, using a trusted and efficient channel like email is the smart business decision.
Transactional emails like order confirmations or shipping notifications are routine in ecommerce email marketing. Since most buyers expect to receive them, they have higher open rates than other marketing emails.
As a result, they present marketers with a golden opportunity to promote products to existing customers while showing gratitude for the continued support of the online business.
What should you include in your thank you emails
Creating thank-you messages isn’t hard, but that doesn’t mean you should slap one together. They need to be well-written and formatted. The primary components of a post-purchase thank you email include the following:
Subject line: This is the first element of the thank you email that customers see. While most customers expect (and even look for) post-purchase emails, subject lines should be catchy and relevant to stand out in crowded inboxes. You’ll find more tips on writing effective email subject lines in our guide.
Email copy: Here is where you express your heartfelt appreciation. It’s also a great place to highlight your brand personality. Include a summary of the order for the customer’s reference.
Picture of the product: This goes hand in hand with the purchase summary or order receipt. It’s easier for customers to confirm the correct items with images than with written descriptions alone.
Call to action (CTA): If you’re using thank you emails for marketing purposes, you need a visible CTA button. Whether you want customers to follow your online store on social media, complete a survey, or take advantage of offers, the call to action guides customers to take the next step.
There are also other elements you may include in the post-purchase thank you email. They are product recommendations, customer reviews, testimonials, and links to brand content like videos and blog posts.
Learn how to boost your ecommerce sales with recommendations with our expert guide.
Where possible, add a personal touch to the customer experience by including a physical thank you note or surprise gift in the order package.
A thank you note card included in an order package.
A thank you note card included in an order package.
This card doesn’t only thank customers for their purchase. It engages them with a hashtag they can use to share pictures of them using the product (sunglasses) on social media.
Later in this article, we will share thank you email templates you can copy and use right away.
11 thank you for your purchase email examples
There are various ways you can send thank you emails – as order confirmations, with shipping notifications, or as a followup after customers have received their packages. Below are 11 examples of post-purchase thank-you emails and a brief explanation about why they work.
1. J. Crew
Honest and sincere thank you email from J. Crew.
Ecommerce thank you for your purchase email from J. Crew. Source: Pinterest
This J. Crew email is an example of a simple and cute thank you email. While the puppy may be irrelevant to the brand, the stacked pile of clothes definitely refers to what this ecommerce brand does. There is no attempt to drive sales or solicit feedback, so customer appreciation comes across as genuine and sincere.
For more impact, pair it with a subject line like this: “We just want to say thank you.”
2. Crate & Barrel
Crate and Barrel ecommerce thank you for purchase email.
Thank you email from Barrel & Company. Source: Pinterest
This Crate & Barrel follow-up email was designed to drive sales. It thanks the customer for a recent purchase and provides customer service options in case there’s something wrong.
After the main message, it suggests other products the customer may like. Using personalized product recommendations in this scenario is really powerful, as it can further increase customer satisfaction and drive more sales from cross-sell offers from people who’ve just committed to your brand.
With the help of ecommerce marketing tools, your marketing team can use these emails to engage loyal customers, cross-sell products, collect customer feedback, and more.
In this article, we’ll look at 11 examples of great thank-you email list emails and tell you why they work. We will also share five templates to get you started on your customer appreciation campaign.
The importance of thank you for your purchase email
Showing gratitude to customers isn’t just a polite thing to do. It is also the smart thing to do. You can’t always compete on price or efficiency, but you can differentiate yourself with meaningful customer experiences.
According to this McKinsey & Company report, customers expect personalized experiences. Adding a thank you message can go a long way in building customer loyalty and driving repeat sales.
Personalization directly influences buying behavior across the customer lifecycle – chart from McKinsey & Company report.
Likelihood to purchase, recommend, and repurchase depending on personalization. Source: McKinsey & Company
The above graph shows that customers who experience personalization are more likely to recommend, purchase, and repurchase products from a brand that treated them individually.
But why email? Surely, there are other ways to thank customers.
Even though it is one of the oldest digital marketing tools, email has an incredible ROI of 3800% compared to trendier counterparts like social media. In these uncertain times, using a trusted and efficient channel like email is the smart business decision.
Transactional emails like order confirmations or shipping notifications are routine in ecommerce email marketing. Since most buyers expect to receive them, they have higher open rates than other marketing emails.
As a result, they present marketers with a golden opportunity to promote products to existing customers while showing gratitude for the continued support of the online business.
What should you include in your thank you emails
Creating thank-you messages isn’t hard, but that doesn’t mean you should slap one together. They need to be well-written and formatted. The primary components of a post-purchase thank you email include the following:
Subject line: This is the first element of the thank you email that customers see. While most customers expect (and even look for) post-purchase emails, subject lines should be catchy and relevant to stand out in crowded inboxes. You’ll find more tips on writing effective email subject lines in our guide.
Email copy: Here is where you express your heartfelt appreciation. It’s also a great place to highlight your brand personality. Include a summary of the order for the customer’s reference.
Picture of the product: This goes hand in hand with the purchase summary or order receipt. It’s easier for customers to confirm the correct items with images than with written descriptions alone.
Call to action (CTA): If you’re using thank you emails for marketing purposes, you need a visible CTA button. Whether you want customers to follow your online store on social media, complete a survey, or take advantage of offers, the call to action guides customers to take the next step.
There are also other elements you may include in the post-purchase thank you email. They are product recommendations, customer reviews, testimonials, and links to brand content like videos and blog posts.
Learn how to boost your ecommerce sales with recommendations with our expert guide.Where possible, add a personal touch to the customer experience by including a physical thank you note or surprise gift in the order package.
A thank you note card included in an order package.
A thank you note card included in an order package.
This card doesn’t only thank customers for their purchase. It engages them with a hashtag they can use to share pictures of them using the product (sunglasses) on social media.
Later in this article, we will share thank you email templates you can copy and use right away.
11 thank you for your purchase email examples
There are various ways you can send thank you emails – as order confirmations, with shipping notifications, or as a followup after customers have received their packages. Below are 11 examples of post-purchase thank-you emails and a brief explanation about why they work.
1. J. Crew
Honest and sincere thank you email from J. Crew.
Ecommerce thank you for your purchase email from J. Crew. Source: Pinterest
This J. Crew email is an example of a simple and cute thank you email. While the puppy may be irrelevant to the brand, the stacked pile of clothes definitely refers to what this ecommerce brand does. There is no attempt to drive sales or solicit feedback, so customer appreciation comes across as genuine and sincere.
For more impact, pair it with a subject line like this: “We just want to say thank you.”
2. Crate & Barrel
Crate and Barrel ecommerce thank you for purchase email.
Thank you email from Barrel & Company. Source: Pinterest
This Crate & Barrel follow-up email was designed to drive sales. It thanks the customer for a recent purchase and provides customer service options in case there’s something wrong.
After the main message, it suggests other products the customer may like. Using personalized product recommendations in this scenario is really powerful, as it can further increase customer satisfaction and drive more sales from cross-sell offers from people who’ve just committed to your brand.