4:10 PM — Connecting the Uncommon
Posted: Wed Dec 18, 2024 8:11 am
Dots: Using “SEO” Skills to Stay Ahead and Lead in a Generative AI World Will Reynolds With 25 years of experience in search, I’d like to invite you to look back to a time when new search engines appeared almost every day, each with unique capabilities (Go “Google” Snap, iWon, Infoseek). It was the Wild West…sound familiar? Generative AI, earned through a Master of Laws (LLM), is pretty good at predicting what words might come next.
So, in the future, your job will be to develop unpredictable ideas and ap denmark whatsapp number data proaches to solving customer problems. Search will win at the margins. 1% of atypical insights add up to impact, but how will you get those uncommon ideas? By doing what searchers have always done: hypothesise and test, challenging best practices. Whether it’s ChatGPT or Google doesn’t matter — it’s just another box that customers ask questions for answers, and the search industry is better than most at testing and turning that information into value.
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It’s in your DNA, and this talk will only remind you that you’re already equipped with the skills to navigate the disruption ahead. I’ll share my playbook for “SEO thinking” for this new world. You’ll learn how to staff for a world where people are moving away from search engines, how to place those bets based on when customers will make the switch, how to prepare for shifting KPIs, and what you can do today to start retraining your organization from search KPIs to generative AI KPIs.
So, in the future, your job will be to develop unpredictable ideas and ap denmark whatsapp number data proaches to solving customer problems. Search will win at the margins. 1% of atypical insights add up to impact, but how will you get those uncommon ideas? By doing what searchers have always done: hypothesise and test, challenging best practices. Whether it’s ChatGPT or Google doesn’t matter — it’s just another box that customers ask questions for answers, and the search industry is better than most at testing and turning that information into value.
]
It’s in your DNA, and this talk will only remind you that you’re already equipped with the skills to navigate the disruption ahead. I’ll share my playbook for “SEO thinking” for this new world. You’ll learn how to staff for a world where people are moving away from search engines, how to place those bets based on when customers will make the switch, how to prepare for shifting KPIs, and what you can do today to start retraining your organization from search KPIs to generative AI KPIs.