they may not become issues. But if they do, you’ll be able to pivot faster because you’re aware.
You now have public sentiment information in hand. Your brazil whatsapp number social media and marketing teams can start to adjust your response to social media crises.
Focus on your brand’s voice. Align it with how consumers want to be spoken to on social media.
You could also adjust which senior members of staff do social media damage control. Different demographics may expect different levels of accountability and transparency from executives.
Remember, though — doing this research is not a one-time activity. Your customers’ preferences will adapt over time. Ensure that getting current customer sentiment data is a regular part of your operational planning.
Read Improve Your Customer Support With Media Monitoring
Create A Clear And Structured Response
Clarity is essential to effective social media damage control. If your staff isn’t certain about how they’re supposed to act when issues arise, the problem can easily spiral out of control. You can best prepare your staff by creating a clear and structured action plan.