Dongfang Selection, which had high expectations, also suffered from staff unrest, which ended after Dong Yuhui left. Before Dong Yuhui left, Oriental Selection gradually diluted the knowledge content and launched "123 Links", which aroused the dissatisfaction of many old fans. The biggest problem is that Douyin has produced many celebrities in the past period, such as Wang Po, Guo Youcai, etc. Many of them have taken advantage of the situation to start selling products, but none of them is "the next Oriental Selection". It was also during this period that y e-commerce sought breakthroughs beyond pan-content scenarios such as live broadcasts, and put the shelf scenarios on par.
However, in the past six months, y -cc has lost its focus indonesia phone number list amid industry-wide value innovation, and its operating performance is not satisfactory. Now, with the price war subsiding, y is trying to use fresh food as an entry point to grow across all categories. For fresh food merchants, y is a large traffic pool with relatively little competition. If you are unable to gain a foothold on other platforms, it is not a bad idea to let merchants try y by taking advantage of the commission-free bonus. However, just two points of commission-free are clearly not enough to make y e-commerce a winner in the fresh food category.
The non-standard characteristics of fresh food, as well as the emphasis on origin, logistics and after-sales characteristics, are all difficulties that y e-commerce needs to overcome in the future. Before other opponents launch a major counterattack, y -cc needs to spend more funds and resources to complete this small-to-large raid. Reference: Alphabetical list, "Zhg Yg, now competing with Hg Zhg for the white card king" Kyp, "y -commerce G fell short of expectations in the first half of the year, and both customer unit value and sales merchant retention rate fell" E-commerce news, "y Women's clothing giant stops live broadcasts and sells products, no million fan accounts" Ps, "y E-commerce low prices weak, G returns to first priority" To operate risks, you must first understand the risks.