Protect Your Customers, Empower Your Business: A Guide to Number Masking with Plivo
Privacy breaches are obviously bad for business, but the hidden cost of a breach may be more than you realize. When a delivery or rideshare driver misuses a customer’s personal information, it’s not only dangerous but damaging to your brand’s reputation. Such incidents can expose the business to legal and regulatory challenges, as well as increase customer churn and result in a revenue loss.
Number masking is the simplest way to mitigate the chinese singapore phone number list risk of a privacy breach and build your end users' trust. Plivo's Number Masking feature enables businesses to mask their customers' and partners' real phone numbers, thereby shielding their actual contact details. Continue reading to discover how number masking works and how to get started.
How does number masking work?
Number masking enables anonymous interactions to safeguard user data during everyday transactions—be it food delivery, hailing a ride, or accepting a package.
Let's consider a real-world application of number masking through the experience of Rahul, who orders groceries online. Concerned about privacy, Rahul wishes to avoid sharing his personal phone number directly with the delivery service.
Upon placing the order through a grocery delivery app, the app employs Plivo's Number Masking feature to assign a temporary phone number specifically for communication related to this order.
Rahul, wishing to share some additional delivery instructions with the delivery agent, calls the temporary number provided by the app.
