Digital market: the concept that should be part of your company
Posted: Tue Dec 03, 2024 10:41 am
Buying online is a trend that is gaining momentum. After all, it offers a series of advantages, not only for consumers, but also for entrepreneurs. Therefore, the digital market is a concept that should be part of your company.
New security features, lower prices than in physical stores, ease of receipt, among others, have caused the volume of purchases in virtual stores to increase, and this growth has no prospect of stopping or even decreasing.
Want to know why and how? Then continue reading this article and, in the following topics, check out the main information and tips on the subject.
What is the digital market and how does it work?
How the digital market is gaining ground
Tips for being part of the digital market
What is the digital market and how does it work?
The digital market manifests itself in different ways new zealand business fax list and companies can take advantage of the trend of using the internet to sell through various strategies. However, basically, the digital market is one that uses the virtual world to promote and sell products and services.
Consumers can use their computers, such as desktops or laptops, or mobile devices, such as smartphones and tablets. The medium doesn’t matter, but if they are connected to the internet, shopping, researching or simply interacting with brands, then they are using the digital marketplace.
Everything you need to know about Inbound Marketing , the strategy that has the best results for sales on digital channels.
How the market within the digital environment is gaining space
The use of the digital market by people looking for the most varied types of products and services is nothing new. However, what we have seen more recently is its immense growth, after all, buying online is safe, practical, saves time and can even be cheaper.
In Brazil, sales through digital channels, such as online stores, grew 12.59% in the first quarter of 2022. For 2023, growth is expected to exceed 16%, generating revenue of US$ 171 billion.
For companies, the advantages are reaching a larger audience, strengthening relationships with potential customers and, consequently, increasing sales conversion. In addition, it is possible to enter the digital market in different ways.
Your company can have its own website or online store, where it sells its products or services; it can use third-party websites, such as Mercado Livre and OLX; or create partnerships with marketplaces, which are the websites of large retail companies, where other companies are advertised.
Tips for taking part
If your company wants to be part of the digital market, you need to evaluate the best strategy. You can start by selling on third-party websites, then create your own e-commerce and expand your business through marketplaces.
But to know if this is a good strategy or if it is more worthwhile to initially invest in an online store, for example, it is important to follow a recipe that is always successful: identify your target audience, as well as their needs, which you can meet.
With this information, in addition to a broad knowledge of the market in which you operate, you can analyze the best sales channel. Then, simply invest in digital marketing to promote your brand online. And of course, monitor results and make adjustments when necessary.
To be successful, it is also recommended to know your competition very well, in order to define a market differential that can make your brand stand out from the rest.
About digital marketing, check out an article that explains what B2B Marketing is and how it works , which can be essential if your company works with this type of sales and wants to be part of the digital market.
New security features, lower prices than in physical stores, ease of receipt, among others, have caused the volume of purchases in virtual stores to increase, and this growth has no prospect of stopping or even decreasing.
Want to know why and how? Then continue reading this article and, in the following topics, check out the main information and tips on the subject.
What is the digital market and how does it work?
How the digital market is gaining ground
Tips for being part of the digital market
What is the digital market and how does it work?
The digital market manifests itself in different ways new zealand business fax list and companies can take advantage of the trend of using the internet to sell through various strategies. However, basically, the digital market is one that uses the virtual world to promote and sell products and services.
Consumers can use their computers, such as desktops or laptops, or mobile devices, such as smartphones and tablets. The medium doesn’t matter, but if they are connected to the internet, shopping, researching or simply interacting with brands, then they are using the digital marketplace.
Everything you need to know about Inbound Marketing , the strategy that has the best results for sales on digital channels.
How the market within the digital environment is gaining space
The use of the digital market by people looking for the most varied types of products and services is nothing new. However, what we have seen more recently is its immense growth, after all, buying online is safe, practical, saves time and can even be cheaper.
In Brazil, sales through digital channels, such as online stores, grew 12.59% in the first quarter of 2022. For 2023, growth is expected to exceed 16%, generating revenue of US$ 171 billion.
For companies, the advantages are reaching a larger audience, strengthening relationships with potential customers and, consequently, increasing sales conversion. In addition, it is possible to enter the digital market in different ways.
Your company can have its own website or online store, where it sells its products or services; it can use third-party websites, such as Mercado Livre and OLX; or create partnerships with marketplaces, which are the websites of large retail companies, where other companies are advertised.
Tips for taking part
If your company wants to be part of the digital market, you need to evaluate the best strategy. You can start by selling on third-party websites, then create your own e-commerce and expand your business through marketplaces.
But to know if this is a good strategy or if it is more worthwhile to initially invest in an online store, for example, it is important to follow a recipe that is always successful: identify your target audience, as well as their needs, which you can meet.
With this information, in addition to a broad knowledge of the market in which you operate, you can analyze the best sales channel. Then, simply invest in digital marketing to promote your brand online. And of course, monitor results and make adjustments when necessary.
To be successful, it is also recommended to know your competition very well, in order to define a market differential that can make your brand stand out from the rest.
About digital marketing, check out an article that explains what B2B Marketing is and how it works , which can be essential if your company works with this type of sales and wants to be part of the digital market.