Yeah. Focus groups think tanks
Posted: Wed Dec 18, 2024 6:36 am
you know, there there are so many opportunities out there, but with, with power, social media and for genuine reasons, I've seen, like people actually will be open to having a conversation because they know that you're not, it's not like you're pitching something, but if done right, the world is out there and people are willing to share some insights, but that it has to start there. If you don't know who you're selling to, if you don't understand who they are, if you don't understand their day to day in some capacity, it's a shooting in the dark exercise. You're just hoping something lands, and yes, it will netherland girl whatsapp number land, but, and that's where the trap really kicks in because when you spend a hundred thousand or 200,000 or a million dollars and you generate two, three things that are tangible, then the trap is like, okay, if I do this again, then I'm gonna repeat it. And that is where the trap lies. Like there is repeatability because that was just by chance, or that was a fluke. If you have tangible insights, like I did this and I, because of this, and now I can repeat it and see if I can get a repeatable outcome.
NICK: Yeah. And, and I think another aspect to this trap that you're describing is that you start seeing people as data points, you start seeing people as pixels and data points and, and, and the, the biggest thing, the biggest turnoff for a prospect is if you make them feel like a data point and not a real person with real pain points and real needs, and that's, you're gonna lose them in, in a millisecond. So it's, it's you know, it's important to continue to see people. I think as people as who they are, as real people who have real needs real lives, real difficulties, real pain points and aspirations, and bake that into everything you do, from the messaging to the targeting, to, you know, to everything else.
FAHAD: Well, people at the end of the day, people buy from people, right? Like you. Yeah. And, and if at a, at the core of it, they understand like everybody, you know, one's kind of in this dark of, oh, so, you know, now you've shifted gears and we're gonna talk shot. Like, but that initial foundational press, if that's there and that initial report is there and they, they, there is that realness to it. Then those conversation, or on conversations organically flow, because you're not selling them some something you're helping them solve a problem. The moment that happens that switch happens, that's when things move forward. But whether it's marketing, whether it's sales, whether it's even CS in a post, post purchase side if it's approached as like, Hey, you know, I'm from a sales perspective or the sales Z, that the label that I gets, like, it's, you're just pushing things on me without actually knowing that that's what I want.
That's when credibility takes a bit of a hit. So every time people, all we're all buyers we, we always like, you know, I don't think there's a day that goes by that where we don't make a buying decision, whether we buy or don't buy, we're actively doing that in our, in our, in our minds where we' at Amazon or scrolling through our phones. But we only buy either if we have a very strong need and that product just satisfies that need, then that's, that's a, that's a perfect scenario of like, just people coming in and they're like, we need this and you don't have to do half of the work, but when it comes to the enterprise side or, or B2B software side, that's usually not because a very noisy market. So then you have to kind of establish that baseline trust. You need to know who they are in some capacity. You're not saying like you gotta, you know, build a crazy long, you know, relationship to, to move a conversation. But if, if you go with the intent of just learning what their pain points are, and then actually sharing whether or not you can solve for it, that has a very high probability moving forward versus just pitching something and hoping it lands.
NICK: Yeah, no, that's great. I mean, I feel, I feel like we can, we can talk about this stuff all day, but we do have to wrap up last thing I want to ask you or our audience, do you have any kind of actionable tip or, or growth hack or something that people can implement, the next week or month into their campaign? Something, something actionable.
FAHAD: That's a good one because marketing orgs are so different and everybody has, everybody has a different setup and different tools and different campaign definitions of campaigns, for example, varies across the board. Um would, I, I think one tool going back to the go-to market side, if there are marketers out there that are not operating with that, but in any sense, and it's more of a siloed execution where sales, marketing, CS product, you all kind of just have separate lanes and you're just doing things I would highly recommend coming together. And then talking in that context of like, how can we just build something together that has a completeness to it? Like, it will still contain the same deliverables, not, not gonna change, but you're gonna build together or, and you're gonna work together. And then whatever framework you end up using, cuz it needs to be as again, it needs to be a simple tracker.
This is the realm of possibilities here. Our highest impact thing that we can do, or this is the highest impact thing that we can push in the market. Okay, great. Now let's go figure out what, what are the things that are gonna at a marketing level, going to work the best at a sales level, going to work the best that level of orchestration can do wonders for an organization. So regardless of what's set up marketers and, and, and sales folks and the revenue centric teams have just thinking along those lines and even testing it out, I'm confident from a, from a general marketing perspective and just folks that do this, that you would see a very different outcome, a very progressive outcome.
NICK: Awesome. Awesome. That's a nice, that's a nice way to end, the conversation, you know, have a cross functional conversation. Or if, if you can't bring everybody to the table, at least call a customer, you know, you learn something, you're gonna learn something.
FAHAD: Yeah. I think those two things in the context of go to market and sorry, in the context I'm gonna market. And then just, just generally like things you can do in the absence of any tools or, you know, any, not knowing what the strategy or makeup of your org are executable and talk to the customer. If I even have to prioritize it, I would say, that's the number one thing. If you haven't spoken to your customers, do that, please call your customers, talk to them. If you don't have any customers or you don't have access to them, leverage, you know a, a significantly big list of things that you could do, whether it's, you know, third parties or your individual network, you will have someone that you can get you in front of someone and just have a conversation. Just, just try to learn what their pain points are. The insights are gonna be so more the, so, so, so powerful from either marketing go to market sales that no other tactic could potentially ever get you those insights.
NICK: Absolutely, absolutely. Couldn't agree more well. This was very valuable. I'm sure this is gonna be very valuable for our audience. I really appreciate your time. And, thank you for joining us today.
FAHAD: Likewise, have a great Friday and an awesome weekend.
NICK: Yeah. And, and I think another aspect to this trap that you're describing is that you start seeing people as data points, you start seeing people as pixels and data points and, and, and the, the biggest thing, the biggest turnoff for a prospect is if you make them feel like a data point and not a real person with real pain points and real needs, and that's, you're gonna lose them in, in a millisecond. So it's, it's you know, it's important to continue to see people. I think as people as who they are, as real people who have real needs real lives, real difficulties, real pain points and aspirations, and bake that into everything you do, from the messaging to the targeting, to, you know, to everything else.
FAHAD: Well, people at the end of the day, people buy from people, right? Like you. Yeah. And, and if at a, at the core of it, they understand like everybody, you know, one's kind of in this dark of, oh, so, you know, now you've shifted gears and we're gonna talk shot. Like, but that initial foundational press, if that's there and that initial report is there and they, they, there is that realness to it. Then those conversation, or on conversations organically flow, because you're not selling them some something you're helping them solve a problem. The moment that happens that switch happens, that's when things move forward. But whether it's marketing, whether it's sales, whether it's even CS in a post, post purchase side if it's approached as like, Hey, you know, I'm from a sales perspective or the sales Z, that the label that I gets, like, it's, you're just pushing things on me without actually knowing that that's what I want.
That's when credibility takes a bit of a hit. So every time people, all we're all buyers we, we always like, you know, I don't think there's a day that goes by that where we don't make a buying decision, whether we buy or don't buy, we're actively doing that in our, in our, in our minds where we' at Amazon or scrolling through our phones. But we only buy either if we have a very strong need and that product just satisfies that need, then that's, that's a, that's a perfect scenario of like, just people coming in and they're like, we need this and you don't have to do half of the work, but when it comes to the enterprise side or, or B2B software side, that's usually not because a very noisy market. So then you have to kind of establish that baseline trust. You need to know who they are in some capacity. You're not saying like you gotta, you know, build a crazy long, you know, relationship to, to move a conversation. But if, if you go with the intent of just learning what their pain points are, and then actually sharing whether or not you can solve for it, that has a very high probability moving forward versus just pitching something and hoping it lands.
NICK: Yeah, no, that's great. I mean, I feel, I feel like we can, we can talk about this stuff all day, but we do have to wrap up last thing I want to ask you or our audience, do you have any kind of actionable tip or, or growth hack or something that people can implement, the next week or month into their campaign? Something, something actionable.
FAHAD: That's a good one because marketing orgs are so different and everybody has, everybody has a different setup and different tools and different campaign definitions of campaigns, for example, varies across the board. Um would, I, I think one tool going back to the go-to market side, if there are marketers out there that are not operating with that, but in any sense, and it's more of a siloed execution where sales, marketing, CS product, you all kind of just have separate lanes and you're just doing things I would highly recommend coming together. And then talking in that context of like, how can we just build something together that has a completeness to it? Like, it will still contain the same deliverables, not, not gonna change, but you're gonna build together or, and you're gonna work together. And then whatever framework you end up using, cuz it needs to be as again, it needs to be a simple tracker.
This is the realm of possibilities here. Our highest impact thing that we can do, or this is the highest impact thing that we can push in the market. Okay, great. Now let's go figure out what, what are the things that are gonna at a marketing level, going to work the best at a sales level, going to work the best that level of orchestration can do wonders for an organization. So regardless of what's set up marketers and, and, and sales folks and the revenue centric teams have just thinking along those lines and even testing it out, I'm confident from a, from a general marketing perspective and just folks that do this, that you would see a very different outcome, a very progressive outcome.
NICK: Awesome. Awesome. That's a nice, that's a nice way to end, the conversation, you know, have a cross functional conversation. Or if, if you can't bring everybody to the table, at least call a customer, you know, you learn something, you're gonna learn something.
FAHAD: Yeah. I think those two things in the context of go to market and sorry, in the context I'm gonna market. And then just, just generally like things you can do in the absence of any tools or, you know, any, not knowing what the strategy or makeup of your org are executable and talk to the customer. If I even have to prioritize it, I would say, that's the number one thing. If you haven't spoken to your customers, do that, please call your customers, talk to them. If you don't have any customers or you don't have access to them, leverage, you know a, a significantly big list of things that you could do, whether it's, you know, third parties or your individual network, you will have someone that you can get you in front of someone and just have a conversation. Just, just try to learn what their pain points are. The insights are gonna be so more the, so, so, so powerful from either marketing go to market sales that no other tactic could potentially ever get you those insights.
NICK: Absolutely, absolutely. Couldn't agree more well. This was very valuable. I'm sure this is gonna be very valuable for our audience. I really appreciate your time. And, thank you for joining us today.
FAHAD: Likewise, have a great Friday and an awesome weekend.