MQL lead and SQL lead: from marketing to sales
Posted: Tue Dec 03, 2024 10:38 am
MQL stands for Marketing Qualified Leads. SQL stands for Sales Qualified Leads. Leads is also the conventional term for business opportunities or potential customers for your company.
Therefore, it can be said that MQL precedes SQL lead, since it is the marketing department that first works on qualifying leads to then be delivered to the sales department. Therefore, marketing professionals must create different strategies to attract potential customers.
To better understand the subject, it is worth remembering dubai business fax list the concept of the customer journey. It begins when the consumer searches for a product or service. At this point, the company that can serve them must present itself to the potential customer, which can be done through online or offline marketing actions.
If the brand is found by the consumer, the relationship needs to continue in order to make them interested in the company. At this point, the marketing team takes actions to present the advantages of its product or service.
How MQL lead and SQL lead promote sales
At a later stage of the purchasing journey, when the qualified lead is already convinced that the company is the best choice for their needs, the marketing department passes the ball to the sales department. In this way, the potential buyer becomes an SQL lead.
From there, the sales team must close the deal. However, there is still work to be done, such as offering the SQL lead different sales channels to ensure conversion, as well as payment terms, alternatives to the initial purchase desire, when applicable, etc.
In addition, of course, to executing the sale itself, preparing the shipment of the product or making arrangements for the provision of the service and concluding with the after-sales service. This last step is highly relevant, because if done well it helps in loyalty and can solve any problems that may arise, in order to not lose the customer.
Due to this process, it is of great importance that the marketing and sales sectors work together, even when marketing actions are carried out by contracted companies.
This is because both teams must be in tune, developing actions together and knowing the relevance that one has for the other in sales conversion.
See another article, which explains in detail how Inbound Marketing works .
Learn more by talking to Toulouse, which creates Inbound Marketing strategies to attract leads for sales. Contact us through the following channels:
Therefore, it can be said that MQL precedes SQL lead, since it is the marketing department that first works on qualifying leads to then be delivered to the sales department. Therefore, marketing professionals must create different strategies to attract potential customers.
To better understand the subject, it is worth remembering dubai business fax list the concept of the customer journey. It begins when the consumer searches for a product or service. At this point, the company that can serve them must present itself to the potential customer, which can be done through online or offline marketing actions.
If the brand is found by the consumer, the relationship needs to continue in order to make them interested in the company. At this point, the marketing team takes actions to present the advantages of its product or service.
How MQL lead and SQL lead promote sales
At a later stage of the purchasing journey, when the qualified lead is already convinced that the company is the best choice for their needs, the marketing department passes the ball to the sales department. In this way, the potential buyer becomes an SQL lead.
From there, the sales team must close the deal. However, there is still work to be done, such as offering the SQL lead different sales channels to ensure conversion, as well as payment terms, alternatives to the initial purchase desire, when applicable, etc.
In addition, of course, to executing the sale itself, preparing the shipment of the product or making arrangements for the provision of the service and concluding with the after-sales service. This last step is highly relevant, because if done well it helps in loyalty and can solve any problems that may arise, in order to not lose the customer.
Due to this process, it is of great importance that the marketing and sales sectors work together, even when marketing actions are carried out by contracted companies.
This is because both teams must be in tune, developing actions together and knowing the relevance that one has for the other in sales conversion.
See another article, which explains in detail how Inbound Marketing works .
Learn more by talking to Toulouse, which creates Inbound Marketing strategies to attract leads for sales. Contact us through the following channels: