Video ads have been a part of online advertising for a long time. The growth they have experienced in recent years has been exponential , due in large part to the improvement of the internet connection on the one hand and the increase in the average data consumption per user on the other, which allows the loading speed to be reduced to a minimum and the supply of potential clients to skyrocket. Video advertising is already essential in any digital advertising strategy. Users are so accustomed to it that they currently spend an average of 67 minutes a day watching video on the internet. Advertising investment in online video grew by 20% in 2017 (Source: Reasonwhy )
Instructability chart for online video advertising vs TV
Online video advertising offers a greater number of possibilities compared to more traditional advertising that the average user may be used to, such as television. The possibility of interacting with the ad and bulk sms canada directing traffic to a website makes online video ads a more dynamic and eye-catching solution. Among the range of formats available, the following are the most popular:
In-stream videos: The star video format
In-stream videos are those that are played before, during or after another video with non-advertising content. The best-known example is the ads within YouTube videos or the ads that are played before a news story in digital newspapers. In-stream videos can be classified according to two types: On the one hand, linear in-stream videos; those that interrupt the playback of the content, occupying the entire space reserved for it. Depending on the moment in which the ad appears, there are pre -roll videos (before the content), mid-roll (in the middle of the content) or post-roll (after the content). The other type of in-stream video ads are non-linear ones, those that do not interrupt the playback of the content but appear next to it or occupy a small part of it. This last video format is also known as “Overlay”.
In-stream videos are an effective way to capture user attention, which is why they are so widely used by advertisers. They are available in large quantities, which makes them more expensive than other types of publications. Even so, they are the format that best guarantees that the advertisement is viewed in its entirety, which makes them an excellent medium if you want to achieve brand awareness.
