NICK: Yeah, no, I think that's, that's a great take and, and very refreshing because you know, anybody who's promising absolute accuracy and attribution, you know, we know it's, it's not possible mobile phone number database nowadays, that being said still doing your best to track everything and then comparing it to, to trends of the past and comparing it to the top line results. I think helps you get, get a really a full picture. And I think a theme of this conversation has also be has, has also been the, the qualitative along with the quantitative, you know, absolutely customer you know, stories from customer success stories from the sales team, anecdotal data is not, is not worthless. It's, it's very important actually. And, and obviously heat mapping and, and session reportings and things like that can really tell can, can help complete the story.
Awesome. Awesome. What are some important skills that you had to teach yourself learn along the way that you think looking back have made you more effective?
JANA: Absolutely. So one of them is like absolutely invaluable to my career was learning marketing operations. Learning Marketo. And I did it at a time when there was no Marketo community. There was no, you know, like you taught yourself a lot of that so, yeah, it was going to my coworkers at market. Like, how do I do this? Okay, let me try and figure this out. So basically kind of learning, marketing automation, learning best practices around email marketing, you know, and campaigns programs and how those all fit together was I would say a core part of marketing operations. And especially as we know it today, it's become a lot more strategic. But I think understanding how to execute at that very knobs and levers stage really is as a marketing leader, I feel like I try my best not to put together plans that I don't believe that my team can execute on.
And in order to do that, I have to kind of know how to execute. And the marketing operations gave me the best picture across all channels, whether it's events or paid or SEO of really how to incorporate that operational thinking and bring all of those pieces together. So that I'm not saying, Hey, we can do this in 24 hours. It's like, actually, no, it takes all of these things. And we need to make sure that, you know, this happens and this happens, otherwise we won't have this reporting or the sale, the leads won't flow to sales in the way that they need to, because we need time to set this up or whatever it might be. So that's, that's one, I probably drive designers crazy because I do have a little bit of a visual arts background, you know, I did study graphic design and, and visual art.
