Paid marketing
Pay per click: This online marketing typically involves using Google Shopping Campaigns doctor database and managing a product data feed.
Affiliate Sales Networks – Allowing other blogs and websites to sell your product for a share of the revenue. List the different affiliate sales networks you plan to promote through.
Facebook Ads:
Influencer Marketing: Hiring industry influencers to spread the word about your product through their social media platforms and contacts.
Organic Marketing
Social Media (Facebook, Instagram , Pinterest, etc.): What is your social media strategy and where will you focus your attention?
SEO : Create and promote amazing content so people find your product organically through search.
Content Marketing – Figure out how you will use content marketing in your business. Consider various article topics that will persuade your target audience to buy your products.
Blogger networks: These can be organic or paid through affiliate sales programs.
Key Bloggers: Develop a list of key bloggers in your product category. For Atlas Hiking Co., this could be an influencer who blogs about the best hiking trails in the United States.
Finding the optimal combination of these advertising tools depends 100% on your customer segment as well as your product type. For example, a SaaS product targeting millennials will require a completely different marketing strategy than a physical e-commerce product targeting baby boomers. Perhaps that should be a post all on its own for another day!
How much should you spend to acquire a customer?
To understand this, we must first discuss a concept known as customer lifetime value, or LTV. Essentially, this is a formula that helps you better understand how much an average customer will spend over time.
