So, to prevent this from happening, researchers have optimized spam and scam filters to scan emails for such words and flag them once they are detected.
Of course, trigger words are not only limited to scammers buy email database and hackers. Legitimate marketing campaigns that seek to capture the attention of their target audience also tend to use these words. But, the spam filter does not differentiate such campaigns, and it flags them all the same.
That is why all email marketers must be aware of this pitfall and avoid using trigger words whenever possible.
The list of all email trigger words would be long, likely containing thousands or even tens of thousands of words and phrases. As such, we will not make an attempt to provide a list of all trigger words. However, we will provide you with several categories and examples of trigger words and phrases that fit into these categories, so you will have a general idea of what might trigger the spam filter.
Typically, these are phrases that try to invoke urgency, offer certain health benefits, medicine, cures, and treatments. They might focus on finance, promising money, discounts, easy earnings, winnings, and unbelievable investment opportunities. These are commonly accompanied by the use of very vague language and words that overpromise.
With that in mind, we present you with five categories of trigger words:
